Valerie Parizeault, founder and creative director

Ten years ago, I was graduating from my graphic design degree and like any junior, I started working in ad agencies and graphic design studios. Quite frankly, I hated it at that time; surely there was more to it than making coffee, smiling at Mr the boss (who called me «little Valerie» anything to boost up HIS ego!) and playing nice. I mean, I AM a designer, I had and still have awesome ideas, but nobody paid any attention to «little Valerie» (or paid her well if anything!). Two years of cubic-hell later, I quit with the intention to never touch to graphic design again! I went to art school and did a BAC in art at UQÀM university. After that 4 years of creative boost, I founded Rose Flash, which was initially my jewelry line; little by little, my new endeavor re-connected me with my design love. And suddenly I realized; I always loved graphic design, I just hated my work environment! I went back to it with a new sense of purpose: bringing to women fleeing the «cubes» and founding their businesses the help they need to have a killer brand identity and great promotional tools. In my opinion, the world is a much better place with more successful business-women!

Valerie's jewelry and herself have appeared in magazines such as Fille Clin d'oeil, Loulou, Femme plus, METRO newspaper and Le Voir; she is also part of the book «Boss of you» by Emira Mears & Lauren Bacon. She was one of the finalist in the 2007 Women's Entrepreneurship challenge.